CES

The largets consumer electronics exhibition in the world, Consumer Electronics Show (CES) will be held by the Consumer Electronics Association (CEA) in Las Vegas, United States, 7 to 10 January 2010.

CEA believes, CES 2010 will be more lively than CES 2009 because the global economy is improving. CEA mentioned, there are now more than 2,500 companies have signed up to exhibit their products at CES 2010. CEA adds, more than 330 companies that will perform at the 2010 CES are newcomers. This means that these companies have not previously been performed at CES.

During the 2010 CES, CEA explained there will be more than 20,000 types of new consumer electronics products on display. In addition, CES 2010 will also be filled more than 250 seminar sessions featuring more than 800 speakers from consumer electronics technology industry.
“The number of corporate exhibitors, the number of new products on display, and the number of seminar sessions will take place, will make CES CES 2010 as the busiest ever held CEA,” said President & Chief Executive Officer of the Consumer Electronics Association Gary Shapiro.

Shapiro may have revealed the high optimism. However, the facts can speak another. In some corners of the earth, economic conditions are getting better. However, the giants of technology, especially those from the United States, has not fully recovered. Proven, Dell Inc. is planning to lay off 700 employees in its factory located in Malaysia to increase efficiency. This means that Dell’s sales have not fully recovered close to pre-crisis production capacity. 2500 target companies that expressed CEA for CES 2010 is also somewhat kecil.Sekadar note, the 2008 CES 3000 the company followed.

But in 2009, CES 2700 was followed only company. In years past, many companies do not show off products at CES 2009 to conserve capital. For the 2010 CES, the CEA did not dare to reveal the estimated number of visitors. Known, the number of visitors CES 2009 fell 22 percent compared to CES 2008. Express CEA, CES 2008 was attended by 141,150 visitors, while the CES 2009 only a maximum of 110,000 visitors attended. This finding is surprising. Before the implementation of CES 2009, CEA had already predicted the number of visitors will come down.

However, the losses over the range estimated only 10,000 people to 130,000 visitors. 22 percent reduction in the number of visitors CES 2009 is proof that the global economic crisis seriously affected the technology industry. Many consumers no longer even willing to spend money to see the new products at CES 2009 to save the savings. CES is the annual exhibition that had been going on since 1967.

As a result of the crisis hit, the 2009 CES CES bleakest in history. In 2008, CES occupies an area 32 times the football field. As a result of the crisis, at CES 2009 occupies only 29 times as wide as a football field. Even as sparkling CES 2009 dimmed, CEA is still trying to dismiss argued kenyataan.CEA, CES 2009 the number of visitors dropped sharply since CEA is trying to limit the number of visitors to CES 2009 by charging registration fee USD 100 per visitor.

“Council wants to filter visitors CEA CES 2009. Council wants to visitors who come to CES 2009 only those who intend to do business, not just a look around and fill the room,” said Shapiro.

During the CES 2009, showroom space and there do seem very quiet. In fact, the showroom space technology giants like Microsoft Corp., Intel Corp., and Motorola Inc. are also quiet. In the exhibition halls, the guards show more chatting with colleagues rather than serving guests. At the same time, the SPG (sales promotion girl) was fought visitors with colleagues to bring visitors into the showroom each.

“CES 2009 really quiet. This is the reaction of the economic crisis,” said Vice President Marketing DTS (digital audio technology producer) Tom Dixon told Reuters. In addition to the latest electronic product management, has traditionally characterized the implementation of CES also the presence of the celebrity world of entertainment and sports, which towed the technology producers to promote their products. However, in 2009 the number of celebrities who appeared at CES also shrunk.

Recorded only actor Tom Hanks, R & B musician Usher, and baseball star Reggie Jackson were present at the CES 2009. Their presence was also not able to increase the number of visitors CES 2009. Even the Chief Executive Officer of Walt Disney Co., Bob Iger, who in the years before 2009 was always present at CES, can not be present at CES 2009 because Disney is doing a big savings.

Reduction of the executive’s presence also made Time Warner Inc. and News Corp., who was pressured to make millions of dollars in savings per year. To invite as many guests at the time of the implementation of CES 2009, the hotels in Las Vegas also slammed the bedroom rents. In fact, there are hotels that dare to cut the price from several hundred dollars per night to only USD75 per night. However, the CEA explained, which made the price cuts hotels Las Vegas for CES 2009 potential visitors ratarata around 20 percent.